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The founding of VISA: An early model of collaboration?


(Introduction by Bill Densmore, Clickshare Service Corp.)

Dee W. Hock, had been a Washington state small-town banker in 1968 when he was tapped to help put the Visa International Service Corp. together from a pastache of banks with competing interests and in collaboration with Bank of America, which started it all with the BankAmericard.

Visa coordinates a 23,000-member network of financial institutions and 355 million people use its products to make 7.2 billion transactions exceeding $650 billion annually, according to Hock -- "the single largest block of consumer purchasing power in the world economy."

Yet he says Visa is dispersed and driven by brand and system rather than product and production. Visa is non-authoritarian, with many layers of boards and groups with almost self-perpetuating membership -- all not unlike the Internet. It's ownership is in the form of perpetual, non-transfrrable membrship rights, not stock.

On the other hand, as the number of association members shrink, is Visa in danger of coming under the control of a few banks who could fundamentally change its charter? What lessons in the formation and ownership of Visa are there for the development of an information-payments infrastructure on the Internet?

Now retired as Visa CEO, Hock is founder of The Chaordic Alliance, which is seeking to build from both the successes -- and what Hock sees as some of the mistakes -- of the Visa model. He also published in 1999 a book, "Birth of the Chaordic Age."

The idea is to create organizations which are beholden to their broader stakeholders, not just to stockholders . . . organizations which may have, in fact, no stockholders at all.

Hock describes the notion of a "chaord", the fascinating history of Visa's formation, and his own benchmarks of the healthy organization, in the following link:

http://www.4work.com/mcraft.htm

Among Hock's observations from the founding precepts of Visa:

  1. It must be equitably owned by all participants
  2. Power and function must be distributive to the maximum degree
  3. Governance must be distributive
  4. It must be infinitely malleable yet extremely durable
  5. It must embrace diversity and change

Dee Hock bio
Dee Hock profile which first appeared in Fast Company magazine


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