INTERNET INFORMATION PAYMENTS COLLABORATIVE
ROUNDTABLE SUMMIT
JUNE 16-18, 1999
BANKBOSTON CONFERENCE CENTER
BOSTON, MASSACHUSETTS
PRELIMINARY PROGRAM
(last update: April 26, 1999)
For updated session details and speaker identities/bios see:
http://www.iipc.net/conference/tracks.html
For details of all four tracks of the Interdisciplinary Center for
Electronic Enterprise (ICEE) conference see:
http://icee.cs.umass.edu/ecommerce/confschedule.htm
WEDNESDAY, June 16, 1999 - Day One -- What are the needs?
10:15 a.m.-11:15 a.m. - SESSION TRACK NO. 1.1 -- Internet Payments:
Financing Information
An agenda-setting session especially for CEOs, senior-level strategists and line-authority decision-makers in the information-services, portal, ISP and online-services industries. As roles change, old business models and customer r
elationships for financing information are changing or dying. What do publishers and audience owners need to remain vital in the digital-information age?
11:30 a.m.-12:30 p.m. - TRACK SESSION NO. 1.2 - Collaboration in the
Digital Age
Digital information is portable and fungible. It crosses borders and marketing boundaries with equal aplomb. The functional barriers to entry of the past -- central presses, broadcast licenses, movie theater ownership and physical distribution networ
ks - may be diminishing in value. What matters now is who owns the customer. And this brings traditionally collaborative industries into potential conflict with each other in a mortal test to see who can drive customer satisfaction and retention. Where do
these industries want to go and what partners and infrastructures do they need to get there?
2:45 p.m.-5:30 p.m. - MINI-BREAKOUTS - Collaboratives/sponsors
As two related three tracks of the overall ICEE conference continue,
the IIPC track opens up the microphone to a series of 15-to-20-minute
updates from industry collaboratives and associations, as well as selected
sponsoring vendors. Updates will run continuously through the afternoon.
Among presenters will be:
Association of American Publishers
World Wide Web Consortium Micropayments Working Group
2:45 p.m.-3:45 p.m. - TRACK THREE: Building Internet audiences; TRACK FOUR;: Data Mining.
4:00 p.m.-5:00 p.m. - TRACK THREE: Funding eCommerce ventures; TRACK FOUR: Process
THURSDAY, June 16, 1999 - Day Two -- What tools are available?
9:00 a.m. - KEYNOTE SPEAKER - "Building an Internet Payments
Infrastructure for the Next Century" -- Stephen G. Mott,
BetterByDesign.COM
The PAYMENTS track keynote speaker is an Internet-commerce consultant and writer and former vice president, electronic commerce at MasterCard International. Mr. Mott formerly was with McKinsey & Co., McGraw Hill & Co., and MCI International Corp. a
nd was a newspaper writer prior to obtaining his MBA. Mr. Mott will describe the current state of Internet payment technologies for physical and digital goods, then describe why the emergence of a collaborative infrastructure is a necessary condition to m
ass-market adoption of Internet information commerce.
10:15 a.m.-11:15 a.m. - SESSION TRACK NO. 1.3 -- What's the Value of
Digital Information?
Publishers, software companies and other multimedia and new-media content owners are testing new approaches to the pricing, bundling and sale of digital information -- and considering experiments with others. In this fast-paced and up-to-the-minute ov
erview, participants in these new approaches described what works and what doesn't -- and compare their experiences to traditional delivery channels.
11:30 a.m.-12:30 p.m. -- SESSION TRACK SESSION 1.4 -- Information
pricing:
Bundling and by-the-byte -- are they compatible?
A lively roundtable discussing/debate among academic and industry thinkers on the future of information pricing informed by both the actual results described in Session No. 1.3 and the assumptions which can be made from consumer behavior in physical-c
ommerce settings.
2:45 p.m.-3:45 p.m. -- SESSION TRACK NO. 1.5 -- New Rules, New Tools:
Managing Users
From managing user demographics and privacy to personalization to making sense of terabytes of "hit" data, the Internet has given information vendors -- and direct marketers -- a new set of opportunities and headaches. A sampling of technology vendors
provide product-neutral summaries of these and other issues in user management.
4:00 p.m.-5:30 p.m. -- SESSION TRACK NO. 1.6 -- New Rules, New Tools:
Managing Content
For traditional publishers, just preparing information for digital delivery has meant daunting restructuring of people and technology. But here comes the hard part: Developing ways to provide it across multiple channels, some owned, some not. But how
can you control illegal re-use of information on the Internet -- the world's most efficient "photocopier"? Do you need to? Does the Internet give syndication a new lease on life? Panelists representing digital payment, copyright-management and copyright-c
ontrol efforts summarize the state of their efforts.
FRIDAY, June 16, 1999 - Day Three -- How do we get there?
10:15 a.m.-11:15 a.m. -- TRACK SESSION NO. 1.7 -- What have we learned?
An interactive newsroom
Two journalists who have observed the two-day IIPC track will be asked to "interview" the audience and participants in an open discussion. They will objectively summarize what they have heard at the end of the session and post their written reports to
the IIPC web site. Track participants can answer the writers' questions, offer their own questions -- or their own summaries.
11:30 a.m.-12:30 a.m. -- TRACK SESSION NO. 1.8 -- What happens next?
Forming an action agenda
Talk is cheap. Now comes the hard part. The convenors of the Internet Information Payments Collaborative invite track participants to observe -- and participate -- as they chart the next steps for the still-forming organization. Will the IIPC conduct
or fund research? . . . consumer trialing? . . . .Will it be a resource or technology clearinghouse? What will the structure be? The ownership? Membership? Financing?
1:30 p.m.-3 p.m. -- PLENARY (GENERAL) FINAL SESSION -- Building on the
Foundation
2 p.m.-5 p.m. -- IIPC VENDOR VENDOR NETWORKING AVAILABILITY
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